A softer way to stay close

Help families stay gently connected every day.

I Need a Hug helps older adults feel remembered and helps families stay emotionally close with simple daily check-ins, loving updates, and easier ways to reach out.

Less guesswork, less guilt: one small daily rhythm that helps everyone feel a little more connected.
  • Daily Hello check-ins
  • Voice notes, photos, and warm messages
  • For older adults and the family members who love them
For older adults Feel remembered every single day
For families Reach out more easily and more often
For everyone Stay close without turning love into monitoring

How it works

A small daily ritual that helps people feel close.

This is not a medical tool or a family surveillance system. It is a simple, warm space for saying hello, sharing love, and making it easier to stay in touch.

A Daily Hello

A one-tap check-in that lets an older adult say how they are feeling without a long phone call or lots of typing.

A Hug Inbox

A place for voice notes, family photos, and kind little messages that feel personal and easy to revisit.

An easier family rhythm

Gentle reminders and shared visibility help siblings stay coordinated without chaos, nagging, or crossed wires.

Made for real life

Simple enough for everyday use. Warm enough to matter.

For the older adult

  • Daily Hello with four simple responses
  • Hug Inbox for voice notes, photos, and short messages
  • I’d Like to Talk button
  • Favorites for one-tap connection
  • Optional daily memory prompt

For the family

  • Dashboard for check-in status and recent activity
  • Send a Hug in voice, photo, or short text form
  • Family Circle for shared coordination
  • Reminder engine for nudges and call requests
  • Weekly summary of recent connection

What it is not

  • No medical monitoring
  • No GPS-first product story
  • No therapy or telehealth dependency
  • No anonymous community layer
  • No enterprise sprawl in the first version

Plans

Simple pricing for families.

Start small, see how it feels, and grow only if it becomes part of your family’s routine.

Free

$0

Try the experience with one older adult and two family members.

  • Limited hugs and messages
  • Limited voice notes
  • Good for getting started

Family Plus

$24.99/month

For bigger family circles and families supporting more than one older adult.

  • Memory feed and keepsake archive
  • Premium reminders
  • Priority support

Add-ons: Concierge setup for $49, monthly photo mailer for $12/month, printed memory book for $39.

Help us build it

We are talking to families now.

If you help an older parent or relative stay connected, we would love to hear what feels hard, what you wish existed, and what would genuinely make life easier.

“If you have ever thought, ‘I should really call today,’ and then the whole day slipped away, you are exactly who we want to hear from.”

$25 gift card for a 20-minute interview

Ideal interview participant

  • Age 40 to 65
  • Has a parent or older relative age 70+
  • That person lives alone or is often alone
  • Checks in regularly but feels inconsistency, guilt, or worry
Apply to participate

Get early access

Join the first families trying I Need a Hug.

Join the waitlist, tell us a little about your family, or raise your hand if you would like to help shape the product early.